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Online celebrities with goods refers to celebrities with the Internet "+" era background and their own unique advantages, through micro blog, wechat, short video and live broadcast platform to promote the sales of goods from the media. The purpose of this paper is to explore the development prospect of ecommerce under the background of live broadcast of online celebrities with goods. This paper discusses the impact of online celebrity live broadcast on e-commerce and the existing problems, and puts forward the corresponding solutions for reference.