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The development of smart cities is fostering a rapid rise in on-demand work through digital platforms (Uber, Helpling, Deliveroo, etc.). Most initiatives around these new types of employment occur in urban environments, mainly because these platforms operate all the better the higher the population density. To improve understanding of this phenomenon, the article shares the results of qualitative studies conducted with service providers registered on various types of platforms and discusses an example of a citywide initiative, Lulu Dans Ma Rue, which has been designed to use new technology to recreate local economic activity.