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This paper proposes a discussion about aspects of writing process, nowadays, in and out of school. It is inspired mainly in Gunther Kress ideas about multimodality and semiotic power. Considering our complex comunicational landscape, in which we can employ many technological resources and get different language effects, it is important to think about writing processes in the sense of increasingly significant multimodality levels. Schools can participate in this scenario by proposing reflection and practice on writing, contributing to the expansion of "semiotic power" of people, despite the emphasis that has been given to the ENEM (a national test to university entrance) in brazilian high school.