Medical tourism – An emerging industry in India

oleh: Renuka, Vasavi Latha

Format: Article
Diterbitkan: KIMS Foundation and Research Center 2014-06-01

Deskripsi

Medical tourism is recognized as an industry and it offers tremendous potential for the developing countries like India because of their low-cost and high hospitality advantage. The industry has the potential to show the same exponential growth that the software and pharmaceutical industries have shown in the last decade. Medical tourism is likely to be the next major foreign exchange earner for India due to an increasing number of foreign patients. Medical tourism, which is considered to be the next driver for Indian healthcare growth, is perceived as one of the fastest growing segments in marketing ‘Destination India’ today.