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New rural construction is one of the key programs with the goal of comprehensive development of rural areas. Hau Giang is the leading province in the Mekong Delta in implementing the new rural program. Therefore, the study carried out interviews of 458 observations in Hau Giang to find out the current status of rural livelihood assets and compare the livelihood assets among three groups of communes with different levels of the complement of New Rural criteria. The research results show that, in general, the five livelihood assets of households in the well-performed group of communes are much better than the remaining two groups. The multiple regression shows four factors affecting the households’ income significantly and positively, including farm size, credit access, family size, and the well-performed communes.