Innovations in services and consumers’ competences
oleh: Anna Dabrowska
| Format: | Article |
|---|---|
| Diterbitkan: | Oles Honchar Dnipro National University 2014-01-01 |
Deskripsi
The author in her article presents services as a market product which is more and more often an innovative product. A particular attention is paid to the services’ features which have an important impact on behaviour of the services market participants. Introduction to the market of new, improved, technologically advanced services requires a competent consumer.