The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
oleh: David Badajoz, Gemma Freixa
| Format: | Article |
|---|---|
| Diterbitkan: | Universitat Autònoma de Barcelona 2018-01-01 |
Deskripsi
Private label brands have been growing slowly across different countries and have made their place on the shelves and the sales. We ask what would happen to a product without a logo. We explore also if this logo for a private label product, what would happen if it had a non-symbolic shape rather than a specific figurative new shape, but different from the retail brand.