Find in Library

This study sought to highlight the resources used by an institution of higher education in the pursuit of competitive advantage, based on the precepts of the resource - based view. This is a case study applied in a higher education institution located in Santa Catarina. Data collection was performed through structured questionnaires, responded to the institution's course coordinators and used in conjunction with results obtained using a semi - structured interview with the vice - chancellor. Your search returned the resources of physical, human and organizational capital that the institution currently uses in the search for competitiveness, among them, its financial structure , specialization of the faculty and the management model implemented as well as possible evidence factors and resources that can be enhanced and used to further enhance their market competitiveness.