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The study of framing is a process that takes place at different levels; in the culture; in the minds of the elite and media professionals; in the text of the information; and, in the minds of citizens as individuals. Therefore, framing is an individual psychological process, but also an organizational process, a product and a tool of strategy. In this article the author have conducted a review of concepts such as agenda-setting, metacoverage, gatekeeper, or priming that are evolving from the classic study of framing.