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This study aims to analyse the influence of executive coaching on business results, in line with the Balanced Scorecard framework. First, the findings from general management literature are integrated to design a framework for assessing the impact of executive coaching on business results. This methodology was tested with a within subject, ABA single case design of an Industrial Director, incorporating the vision of organizational stakeholders and including objective management data covering two years. The process unravels the underlying mechanism by which organizational results of executive coaching are obtained, thereby providing method for future application to the assessment of executive coaching outcomes.