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Film tourism as one of the Special Interest Tourism types has increasingly been noted in New Zealand since the success of The Lord of The Rings trilogy. By undertaking a case study of tour operators in Wellington, this paper aims at highligh-ting opportunities which film production can bring to local tourism businesses (tour operators), and how they are differed at different production stages. A Qualitative method involving in-depth interviews with several tour operators, i-SITEs and Regional Tourism Organization were employed. The case study demonstrates that film production brings various opportunities for tour operators including business establishment, product development and modification, and non-film tourism interest generation. The number of opportunities is also different at each production stage. A model that illustrates how opportunities for tour operators are created by film productions is developed as a result of this research.