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<p><em>Like many other cities, Ljubljana is no exception to changes in its retail landscape. With retail suburbanisation, the city centre's monopoly as a shopping district has been lost. Our paper studies customer-perceived shopping area attributes and their impacts on patronage. The conceptual framework is set up to investigate factors that draw consumers to different shopping areas. The model was tested on a sample of consumers to evaluate the importance of various shopping area attributes and their performance in two decentralised shopping areas and the downtown shopping area in Ljubljana, Slovenia.</em></p>