STRATEGIC ALLIANCE AS A WAY TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE

oleh: Lin Ma Thi Mai

Format: Article
Diterbitkan: Real Economy Publishing House 2022-07-01

Deskripsi

This article is devoted to the topic of strategic alliances.  The list of factors contributing to the formation of a unique competitive advantage of a company participating in a strategic alliance is presented. Also, recommendations were developed for the successful entry of the company into a strategic alliance. A list of fundamental aspects of the formation of sustainable competitive advantages and effective strategic relationships within the framework of a strategic alliance between organizations has been formed.