Find in Library
Search millions of books, articles, and more
Indexed Open Access Databases
STRATEGIC ALLIANCE AS A WAY TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE
oleh: Lin Ma Thi Mai
Format: | Article |
---|---|
Diterbitkan: | Real Economy Publishing House 2022-07-01 |
Deskripsi
This article is devoted to the topic of strategic alliances. The list of factors contributing to the formation of a unique competitive advantage of a company participating in a strategic alliance is presented. Also, recommendations were developed for the successful entry of the company into a strategic alliance. A list of fundamental aspects of the formation of sustainable competitive advantages and effective strategic relationships within the framework of a strategic alliance between organizations has been formed.