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At present, in India, companies are funding different projects, vital for social and cultural development, in order to meet the Corporate Social Responsibility (CSR) norms. West Bengal, in the eastern part of India, has a deeply rooted culture and a rich archaeological heritage. It is a hub of tribal cultures. Along with the urbanization process there is a need to sustain our culture, societal values and preserve our cultural heritage, particularly when these parameters are changing rapidly. The present paper aims at highlighting the role of the corporate sectors in the preservation of archaeological and cultural heritage with the help of the newly adopted CSR principle.