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We introduce a new class of equilibrium problems, known as mixed quasi invex equilibrium (or equilibrium-like) problems. This class of invex equilibrium problems includes equilibrium problems, variational inequalities, and variational-like inequalities as special cases. Several iterative schemes for solving invex equilibrium problems are suggested and analyzed using the auxiliary principle technique. It is shown that the convergence of these iterative schemes requires either pseudomonotonicity or partially relaxed strong monotonicity, which are weaker conditions than the previous ones. As special cases, we also obtained the correct forms of the algorithms for solving variational-like inequalities, which have been considered in the setting of convexity. In fact, our results represent significant and important refinements of the previously known results.