Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us?
oleh: Fernandez Espinosa Daniela, Xiao Lu
| Format: | Article |
|---|---|
| Diterbitkan: | Sciendo 2018-03-01 |
Deskripsi
In this paper, we describe how gender recognition on Twitter can be used as an intelligent business tool to determine the privacy concerns among users, and ultimately offer a more personalized service for customers who are more likely to respond positively to targeted advertisements.