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LITERARY AND LINGUISTIC EXCELLENCE OF THE HOLY QUR’AN & ITS PSYCHOLOGICAL IMPACT     This article mainly deals with the literary and linguistic excellence of the Holy Qur’an and how the Holy Qur’an overwhelmed Arabs with its linguistic and literal supremacy at the dawn of Islam influencing them in a way that reformed their mentality and they turned towards Islam. In fact, the literal and linguistic excellence of the Holy Qur’an became one of the most effective measures to call pagans towards Islam. The entire discussion emphasizes that the Holy Qur’an carried out a successful reformation with respect to the psyche and behaviors of people.