Potential Contributions of Psychological Capital to the Research Field of Marketing
oleh: Yu-Lun Lee, Yu-Lun Lee, Dong-Jenn Yang
| Format: | Article |
|---|---|
| Diterbitkan: | Frontiers Media S.A. 2019-09-01 |
Deskripsi
Subjek
psychological capital; marketing; sustainability; innovative research; cross-disciplinary studies