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The “Steirische Eisenstraße” is a region located in the province of Styria in Austria, which has been struggling with a massive shift in population and age structure for some time. In 2012/13 the Austrian social festival Keep the Ball Rolling is taking place in this region. Over a period of 18 months, the social festival is providing opportunities to think of their own environment. Consequently, they can develop and implement ideas for good cohabitation and put these into practice. The main focus of this article is the demographic presentation of the “Steirische Eisenstraße” region, according to population, employment and age structure. The introduction of the social festival is fundamental in initiating successful change processes.