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The present reflection is devoted to the relationship between ethnography and literature, in particular to the images of Naples in the words of writers, philosophers and anthropologists. The relationships and boundaries between these fields of interest have sometimes been difficult to draw, but in recent years the fruitful and mutual need for comparison has been recognized by the different - despite contiguous - horizons of each of these disciplines. The theme is: how is it possible to recognize and identify Naples, how can this city be defined, described, told and experienced by those who breathe its perennial and fascinating contradictions, both those who are overwhelmed and involved as external observers, or even foreigners? In terms of cultural anthropology, we are dealing with the relationship between emic and etic and the possibility of defining, through writing, useful materials to interpret the complexity of cultures in post-modernity.