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    A comparison of consumers’ brand attitude and brand image between virtual worlds and websites - differences in high and low brand familiarity levels

    A comparison of consumers’ brand attitude and brand image between virtual worlds and websites - differences in high and low brand familiarity levels oleh Pei-Hsuan Hsieh, Wei-Hsi Hung, Yu-Lin Yeh

    Diterbitkan 2023-12-01
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