Hasil Pencarian - Tanaporn Hongsuchon

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  1. 1
    Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform

    Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform oleh Tanaporn Hongsuchon, Jing Li

    Diterbitkan 2022-06-01
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  2. 2
    Assessing the Antecedents and Consequence of Enterprise Transformation: A Quantitative Approach

    Assessing the Antecedents and Consequence of Enterprise Transformation: A Quantitative Approach oleh Haiyan Song, Tanaporn Hongsuchon, Santhaya Kittikowit, Zhe Dong

    Diterbitkan 2022-01-01
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  3. 3
    The effect of customer trust and commitment on customer sustainable purchasing in e-marketplace, the antecedents of customer learning value and customer purchasing value

    The effect of customer trust and commitment on customer sustainable purchasing in e-marketplace, the antecedents of customer learning value and customer purchasing value oleh Tanaporn Hongsuchon, Khaled Mofawiz Alfawaz, Taqwa Hariguna, Othman Atti Alsulami

    Diterbitkan 2022-08-01
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  4. 4
    Using Unified Theory of Acceptance and Use of Technology to Evaluate the Impact of a Mobile Payment App on the Shopping Intention and Usage Behavior of Middle-Aged Customers

    Using Unified Theory of Acceptance and Use of Technology to Evaluate the Impact of a Mobile Payment App on the Shopping Intention and Usage Behavior of Middle-Aged Customers oleh Che-Hung Liu, Yen-Tzu Chen, Santhaya Kittikowit, Tanaporn Hongsuchon, Yi-Jing Chen

    Diterbitkan 2022-03-01
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  5. 5
    Extending Theory of Planned Behavior to Understand Service-Oriented Organizational Citizen Behavior

    Extending Theory of Planned Behavior to Understand Service-Oriented Organizational Citizen Behavior oleh Kuang-Chung Tsai, Tung-Hsiang Chou, Santhaya Kittikowit, Tanaporn Hongsuchon, Yu-Chun Lin, Shih-Chih Chen

    Diterbitkan 2022-04-01
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  6. 6
    Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy

    Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy oleh Tanaporn Hongsuchon, Untung Rahardja, Asif Khan, Tsung-Hao Wu, Chung-Wen Hung, Ruey-Hsing Chang, Chung-Hao Hsu, Shih-Chih Chen

    Diterbitkan 2023-07-01
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