Hasil Pencarian - Taiyang Zhao

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  1. 1
    Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers' Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations

    Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers' Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations oleh Wei Song, Xiaotong Jin, Jian Gao, Taiyang Zhao, Taiyang Zhao

    Diterbitkan 2021-05-01
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  2. 2
    Can Self-Presentation on Social Media Increase Individuals’ Conspicuous Consumption Tendency? A Mixed-Method Empirical Study on WeChat in China

    Can Self-Presentation on Social Media Increase Individuals’ Conspicuous Consumption Tendency? A Mixed-Method Empirical Study on WeChat in China oleh Yan Lu, Taiyang Zhao, Siying Song, Wei Song

    Diterbitkan 2024-05-01
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  3. 3
    The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China

    The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China oleh Xiaotong Jin, Jianan Li, Wei Song, Taiyang Zhao

    Diterbitkan 2020-12-01
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  4. 4
    Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China

    Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China oleh Xiaotong Jin, Yurou Zhao, Wei Song, Taiyang Zhao

    Diterbitkan 2021-04-01
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  5. 5
    How Positive and Negative Emotions Promote Ritualistic Consumption Through Different Mechanisms

    How Positive and Negative Emotions Promote Ritualistic Consumption Through Different Mechanisms oleh Wei Song, Taiyang Zhao, Ershuai Huang, Wei Liu

    Diterbitkan 2022-04-01
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  6. 6
    Escape from self: Stress increase consumers' preference for experiences over material possessions

    Escape from self: Stress increase consumers' preference for experiences over material possessions oleh Yurou Zhao, Xiaotong Jin, Taiyang Zhao, Jianan Li

    Diterbitkan 2023-01-01
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  7. 7
    Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic

    Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic oleh Jianan Li, Xiaotong Jin, Taiyang Zhao, Tiannv Ma

    Diterbitkan 2021-07-01
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  8. 8
    Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women

    Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women oleh Taiyang Zhao, Xiaotong Jin, Wei Xu, Xiaomeng Zuo, Hongjing Cui

    Diterbitkan 2017-08-01
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  9. 9
    Shape–Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference

    Shape–Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference oleh Feng Yao, Xiaotong Jin, Banggang Wu, Taiyang Zhao, Tiannv Ma

    Diterbitkan 2021-09-01
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