Hasil Pencarian - Mandakini Paruthi

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  1. 1
    Measuring the Effect of Consumer Brand Engagement on Brand-Related Outcomes in Gamified Mobile Apps: A Solicitation of Technology Acceptance Model

    Measuring the Effect of Consumer Brand Engagement on Brand-Related Outcomes in Gamified Mobile Apps: A Solicitation of Technology Acceptance Model oleh Mandakini Paruthi, Razia Nagina, Gaurav Gupta

    Diterbitkan 2023-03-01
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  2. 2
    Engaging consumers via online brand communities to achieve brand love and positive recommendations

    Engaging consumers via online brand communities to achieve brand love and positive recommendations oleh Mandakini Paruthi, Harsandaldeep Kaur, Jamid Ul Islam, Aaleya Rasool, George Thomas

    Diterbitkan 2023-08-01
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