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    Use of conjoint analysis to determine the impact of logotype colour, and the type, duration and price of a street performance on consumer purchase decisions

    Use of conjoint analysis to determine the impact of logotype colour, and the type, duration and price of a street performance on consumer purchase decisions oleh Maja Piko, Jani Toros, Urška Stankovič Elesini

    Diterbitkan 2017-12-01
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