Hasil Pencarian - Jose M. Ausin-Azofra

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  1. 1
    Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

    Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach oleh Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz

    Diterbitkan 2021-02-01
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  2. 2
    Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

    Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising oleh Jaime Guixeres, Enrique Bigné, Jose M. Ausín Azofra, Mariano Alcañiz Raya, Adrián Colomer Granero, Félix Fuentes Hurtado, Valery Naranjo Ornedo

    Diterbitkan 2017-10-01
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