Hasil Pencarian - Endy Gunanto Marsasi

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  1. 1
    The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products

    The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products oleh Endy Gunanto Marsasi, Sarah Barqiah

    Diterbitkan 2023-01-01
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  2. 2
    Investigating the Causes and Consequences of Brand Attachment of Luxury Fashion Brand: the Role of Gender, Age, and Income

    Investigating the Causes and Consequences of Brand Attachment of Luxury Fashion Brand: the Role of Gender, Age, and Income oleh Endy Gunanto Marsasi, Asih Dewi Yuanita

    Diterbitkan 2023-01-01
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  3. 3
    The Influence of Perceived Risk and Loyalty on Purchase Intention of Fashion Products Based on the Theory of Perceived Risk

    The Influence of Perceived Risk and Loyalty on Purchase Intention of Fashion Products Based on the Theory of Perceived Risk oleh Achmad Aflah Aufa, Endy Gunanto Marsasi

    Diterbitkan 2023-04-01
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  4. 4
    THE INFLUENCE OF REVISIT INTENTION AND SELF-CONCEPT ON E-WOM BASED ON THEORY OF PLANNED BEHAVIOR

    THE INFLUENCE OF REVISIT INTENTION AND SELF-CONCEPT ON E-WOM BASED ON THEORY OF PLANNED BEHAVIOR oleh Deasa Nurrhausan Albana, Endy Gunanto Marsasi

    Diterbitkan 2024-02-01
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  5. 5
    TRUST AND CUSTOMER SATISFACTION BASED SERVQUAL IN SOCIAL SECURITY AWARENESS MARKETING PROGRAM

    TRUST AND CUSTOMER SATISFACTION BASED SERVQUAL IN SOCIAL SECURITY AWARENESS MARKETING PROGRAM oleh Raudah Rakhmah Yumi, Endy Gunanto Marsasi

    Diterbitkan 2024-02-01
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  6. 6
    THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND

    THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND oleh Asih Dewi Yuanita, Endy Gunanto Marsasi

    Diterbitkan 2022-12-01
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  7. 7
    The Influence of Information Quality and Perceived Value on Purchase Intention of Game shop E-commerce in Generation Z Based on Framing Theory

    The Influence of Information Quality and Perceived Value on Purchase Intention of Game shop E-commerce in Generation Z Based on Framing Theory oleh Gusti Muhammad Farhan, Endy Gunanto Marsasi

    Diterbitkan 2023-08-01
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  8. 8
    Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce

    Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce oleh Endy Gunanto Marsasi, Sarah Barqiah, Yenni Kurnia Gusti

    Diterbitkan 2024-01-01
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  9. 9
    CUSTOMER SELF-CONGRUITY AND BRAND IMAGE ON PURCHASE DECISION: THE ROLE OF GENDER AND AGE AS CONTROL VARIABLES

    CUSTOMER SELF-CONGRUITY AND BRAND IMAGE ON PURCHASE DECISION: THE ROLE OF GENDER AND AGE AS CONTROL VARIABLES oleh Endy Gunanto Marsasi, Mohamad Rizan, Sarah Barqiah, Yenni Kurnia Gusti

    Diterbitkan 2024-07-01
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