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    Prioritization of Brand Equity Components Using an Integrated Structural Equation Modelling and Fuzzy AHP

    Prioritization of Brand Equity Components Using an Integrated Structural Equation Modelling and Fuzzy AHP oleh Gelare Mortezaei, Hamidreza Alizadeh Otaghvar, Hossein Vazifehdoost, Parviz Saeedi, Abdolaziz Pegheh

    Diterbitkan 2021-01-01
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